Marketing Manager - Retail (Berghaus)
We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.
WHAT’S THE MISSION FOR THIS ROLE?
You will be the brand retail guardian to ensure the brand delivers the highest quality of support and marketing performance for our retail partners. Your primary focus will be to deliver the retail marketing strategy from the brand into the UK market and translate business priorities into clear retail engagement plans which expand visibility of the brand and support sell-through of our retail launches in the UK.
WHAT DOES THIS ROLE DO?
As our Marketing Manager - Retail, you will be responsible for:
Own the Retail Marketing plans in the UK market and lead the deployment of all ‘go to market’ retail marketing projects.
You will build effective relationships with the marketing teams of key retail partners and external agencies to enable the brand to show up best-in-class across key retail touch points. This will involve driving creative and commercial opportunities with those key retail account partners and creating specific ‘go-to-market’ plans with them, to grow brand visibility in retail and ultimately sell-through.
You will manage retail projects from brief through to execution. This will include project prioritisation and timeline development to ensure high quality, on-time delivery of retail marketing initiatives.
In addition, as the primary interface between retail partners, brand marketing and functional stakeholders, a core requirement of the role will be to deliver continuous improvement of retail marketing capabilities across the entire process.
Finally, your responsibility will include the management of our UK based Showrooms to ensure that they are executed in line with our global retail standards.
WHAT DO I BRING TO THE ROLE?
To stand out in this role, you should have the following skills and experience:
Previous experience in the development and delivery marketing strategy, retail marketing activation and managing retailers.
Previous experience in off-line retail marketing, ideally within the apparel or sports industry.
Visual merchandising and proven retail activation experience is key.
Strong project management skills, with the ability to coordinate cross-functional internal teams and external agencies effectively.
Excellent communication skills both verbal and written, to liaise with diverse stakeholders
A strategy mindset, capable of translating brand vision into actionable retail strategies
A passion for driving brand growth and a commitment to delivering exceptional results.
WHAT’S IN IT FOR ME?
Competitive salary + discretionary bonus
25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
Family-Friendly Benefits: Generous enhanced parental leave policies (including six months fully paid maternity leave)
Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
Flexible Working: We offer hybrid working, core office hours, and flexible working, allowing you to start your day earlier or later to help with commute costs or personal commitments.
We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.
As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.
We warmly welcome your application.
This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.
- Department
- Marketing
- Role
- Berghaus Marketing
- Locations
- Farringdon, London
- Remote status
- Hybrid
- Employment type
- Full-time
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