We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

The Global Head of Go-To-Market (GTM) leads the global marketing engine that brings Endura’s brand, campaigns, products, and innovation to life across every market and season.

This role sits at the intersection of Brand Marketing, Regional Marketing, Product, and Commercial, shaping consumer-first GTM strategies rooted in deep rider insight to drive both long-term brand equity and short-term commercial impact.

Responsible for translating global brand narratives into clear, consistent, market-ready activation, the role ensures world-class execution, global alignment, and compelling consumer experiences across all touchpoints.

WHAT DOES THIS ROLE DO?

Global Go-To-Market Leadership

• Own and evolve Endura’s global GTM framework, defining how brand strategy, campaigns, product stories, and innovation are activated consistently across markets.

• Lead the seasonal GTM roadmap, setting launch cadence, activation sequencing, and key brand moments across regions, channels, and consumer touchpoints.

• Ensure consistent translation of approved global brand strategy and narratives into clear seasonal GTM plans and assets for regional execution.

Seasonal Orchestration & Market Activation

• Lead the orchestration, timing, and sequencing of key brand moments, hero launches, and seasonal themes as defined by Global Brand Marketing.

• Ensure product priorities, innovation stories, and campaign moments land cohesively in market, across wholesale, retail, and digital environments.

• Champion a globally aligned execution model that protects brand consistency while enabling locally relevant activation.

Asset Development & Deployment

• Own the global process for briefing, creation, and rollout of seasonal GTM and activation assets, including:

  • Seasonal GTM decks and roadmaps

  • Launch event materials

  • Product storytelling and innovation toolkits

  • Campaign activation guidelines

  • Showroom, sell-in, marketplace assets

  • Market execution playbooks

• Ensure assets are delivered on time, are executed clearly, and meet global brand standards as defined by Global Brand Marketing.

• Maintain high executional quality, ensuring assets are activation‑ready, accurate, and market‑relevant.
  

Process Excellence & Continuous Improvement

• Continuously evolve the global GTM process to improve speed, alignment, and executional effectiveness.

• Implement tools, templates, and workflows that streamline collaboration across Global Brand, Regions, Product, and Commercial.

• Lead post‑season reviews, synthesising market feedback, executional performance, and operational learnings.

• Define and track KPIs related to market readiness, execution consistency, and GTM effectiveness.

Leadership & Stakeholder Influence

• Build strong partnerships with Global Brand Marketing, regional marketing leaders, product, and commercial teams.

• Present seasonal GTM strategies, activation sequencing, and execution frameworks to senior leadership.

• Act as the primary owner of executional governance for all global marketing launches.
  

WHAT DO I BRING TO THE ROLE?

You just might be our next superstar if you have the following skills and experience:

• Experience leading complex, multi‑market GTM processes for a global consumer brand, ideally in sports, apparel, performance, lifestyle, or retail.

• Proven ability to build, refine, and scale GTM frameworks that align markets across different maturity levels, cultural expectations, and commercial realities.

• Demonstrated success managing long‑range planning cycles and seasonal roadmaps, ensuring cross‑functional clarity from early innovation planning to in‑market execution.

• Deep understanding of global brand marketing with the ability to translate brand strategy and positioning into sell‑in stories that are emotionally compelling and commercially resonant.

• Experience shaping seasonal narratives that connect product, brand moments, athletes/ambassadors, and innovation into a unified global storyline.

• High visual and creative judgement, able to assess whether assets, decks, plans, and experiences are “brand right” and consistent with a global identity system.

• Skilled at building “global” frameworks that protect brand consistency while enabling market‑level flexibility and ownership.

• Strong collaborator capable of navigating a matrixed global organisation with diplomacy, resilience, and clarity.

• Demonstrated ability to operate at both the high‑level strategic view (multi‑year frameworks, consumer opportunity mapping, seasonal positioning) and the operational detail (toolkit quality, deadlines, asset accuracy, executional guidance).

• Comfortable switching between shaping long‑term GTM evolution and troubleshooting short‑term seasonal issues.

• A natural connector who thrives in cross‑functional environments.

• Globally minded, culturally aware, and energised by working with diverse markets.

WHAT’S IN IT FOR ME?

• Competitive salary + discretionary bonus

• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.

• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.

• Family-Friendly Benefits: Generous enhanced parental leave policies (including six months fully paid maternity leave)

• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.

• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.

• Flexible Working: We offer hybrid working, core office hours, and flexible working, allowing you to start your day earlier or later to help with commute costs or personal commitments.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We warmly welcome your application.

This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.