We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

With over 1,500 team members worldwide, we’re proud of our diverse, inclusive culture where everyone is encouraged to speak up, challenge thinking, create breakthroughs and collaborate openly. Our people are what set us apart, and we’re committed to creating an environment where everyone can thrive.

Reports to: Global Senior Marketing Manager, Endura

Location: Munich, Germany

Hours: 36.5 hours per week, Monday to Friday (4.30pm finish on a Friday)

The Retail Marketing Manager Mission:

The Retail Marketing Manager will execute retail marketing plans for the brand in the DACH region, translating business priorities into clear retail engagement which expands visibility across key retail partners. As an integral part of the extended global marketing team, this role will lead the development of regional retail marketing plans in close alignment with commercial teams, to grow brand visibility in retail.

How you'll drive success:

Strategic retail marketing

• Own the retail marketing plan and execute the retail marketing approach for the DACH region.

• Develop and implement a localised retail marketing plan aligned with the global marketing roadmap, tailoring initiatives to resonate with regional audiences, acting as a bridge between global marketing teams, local retail partners, and customer to drive brand visibility and sales.

Campaign development and execution

• Plan and execute retail marketing campaigns in store and on digital retail platforms with key accounts.

• Drive brand presence through trade events, in-store activations, and regional collaborations.

• Tailor global campaigns for DACH market to ensure local relevance and impact.

Brand visibility & product promotion

• With a focus on driving visibility of the brand with key accounts and at point of purchase, work with the regional and global teams to deliver retail marketing plans.

• Oversee visual merchandising and brand representation in key account stores.

• Coordinate product launches, seasonal promotions, and special campaigns in collaboration with retail partners.

• Establish landing distinctive and regionally relevant storytelling with retailers in the market.

• Localising global sell-in materials for commercial teams and key accounts in DACH market, ensuring delivery of key propositions and marketing materials.

Performance & Reporting

• Track the effectiveness of retail marketing initiatives, analysing KPIs such as sales uplift, foot traffic, and campaign ROI.

• Provide regular reports to the Global Senior Marketing Manager, offering insights and recommendations for improvement.

• Create and implement detailed channel plans to execute our strategies and continually evaluate and monitor to secure the delivery of positive ROIs, ensuring local brand marketing investments are aligned to customer and market plans.

Budget Management

• Manage the retail marketing budget for the DACH region, ensuring efficient allocation of resources to maximize ROI.

• Work directly with the commercial team and brand teams to plan annual marketing investment for the brand in the region, ensuring we understand shopper profile and brand strategies inclusive of new product launch plans on a channel by channel & customer by customer basis.

Collaboration

• Work closely with the regional sales teams and work directly with key customers, to deliver customer and channel activation plans that inspire and excite our customer, with accountability for the brand execution.

• Partner with global brand marketing team to deliver 360-degree customer activation and own tailored briefs, engaging with in-house content and creative team to deliver customer content, ensuring all projects are owned, managed, and measured, taking necessary interventions to keep on track and within brand guidelines.

What you'll need to thrive:

• Retail marketing, both online and offline.

• Strong project management skills with the ability to juggle multiple campaigns simultaneously.

• An analytical mindset with the ability to interpret data and act on insights.

• Fluent in German and high proficiency in English (additional languages including French would be a plus).

• Strong knowledge of the cycling or sportswear industry in DACH.

Alongside a competitive salary and discretionary bonus, we offer a comprehensive benefits package designed to support your wellbeing, flexibility, and life outside work. This includes generous employer-financed company pension scheme, flexible working hours, bike leasing, EGym, Employee discount on all Pentland Brands & Comprehensive group accident insurance.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.

2. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.

3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.