We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

Design swimwear built for movement, confidence and performance in the water.

At Speedo, product has to do more than look good. It has to move with the swimmer, feel comfortable in the water and support performance, confidence and freedom of movement, whether someone is training, competing, learning or simply enjoying the swim.

The Head of Global Go-To-Market leads the global marketing GTM process for Speedo, ensuring brand campaigns, product stories and seasonal priorities are translated into clear, connected and market-ready activation plans.

Working closely with Brand Marketing, Product Marketing, Regional Marketing, Product, Commercial, Retail Experience, Social & Community, Media and calendar/project management partners, this role owns the marketing activation framework, GTM toolkits and market readiness process. The role ensures teams have the right guidance, assets and activation clarity to deliver consistent, locally relevant and commercially effective marketing execution across markets.

What you’ll be doing:

• Own and evolve Speedo’s global marketing GTM framework, defining how brand campaigns, product stories and seasonal priorities are translated into market-ready activation plans.

• Lead the seasonal marketing GTM roadmap, aligning key brand moments, product launches, innovation stories and commercial priorities into a clear activation plan for regional and channel teams.

• Translate approved brand and product narratives into practical GTM guidance, toolkits and execution frameworks that support consistent, locally relevant activation.

• Partner with Brand Marketing and Product Marketing to ensure campaign platforms, product stories and launch priorities are clearly understood and ready for market execution.

• Work closely with regional marketing teams to support local planning, market readiness, execution consistency and best-practice sharing.

• Own the process for briefing, creating and rolling out seasonal GTM assets, including activation decks, launch toolkits, campaign guidelines, product storytelling tools and market playbooks.

• Ensure GTM materials are delivered on time, accurate, brand-right and commercially useful for regional, retail, wholesale and digital teams.

• Work alongside calendar and project management partners to align marketing GTM milestones, asset deadlines and activation needs with wider product and business calendars.

• Lead marketing GTM check-ins and post-season reviews, ensuring activation actions, market feedback and learnings are captured and followed through.

• Use market feedback, performance results and stakeholder input to improve GTM processes, toolkits and activation planning season by season.

• Present seasonal GTM plans, launch priorities and market readiness updates to senior stakeholders and cross-functional partners.

• Act as the central point of connection for global marketing activation, helping reduce duplication, improve alignment and ensure teams are ready to execute.

What you’ll bring:

• Significant experience in go-to-market, brand activation, campaign planning or global marketing delivery, ideally within sports, lifestyle, performance, retail or consumer brands.

• Strong understanding of how brand campaigns, product stories and commercial priorities are translated into market activation.

• Experience managing seasonal marketing planning, launch toolkits, activation frameworks and cross-market execution support.

• Excellent organisational and project leadership skills, with the ability to bring structure, clarity and momentum to complex global processes.

• Strong stakeholder management and communication skills, with the ability to align teams across Global, Regional, Product, Commercial and Marketing functions.

• Comfortable working alongside calendar, project management and product teams to align marketing milestones without duplicating critical path ownership.

• Ability to evaluate GTM assets against both brand standards and commercial utility, ensuring outputs are fit for regional execution.

• Confident presenting plans, priorities and recommendations to senior stakeholders.

• Comfortable operating in a global, matrixed organisation, balancing consistency with local market flexibility.

• Proactive, collaborative and solutions-focused, with the ability to work at pace across multiple seasons, markets and launches.

This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.

Why Speedo?

Speedo is one of the world’s most iconic swimwear brands, built on a heritage of innovation, performance and a lifelong love of swimming.

From elite competition to everyday fitness, leisure and learning, Speedo creates product for every type of swimmer. It is a brand trusted in the water because it understands what matters: fit, movement, comfort, durability, confidence and performance.

Joining Speedo means becoming part of a team that cares deeply about helping people feel at home in the water, whether they are chasing a personal best, building confidence, training regularly or discovering the joy of swimming for the first time.

Perks & Benefits

We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.

You can find full details of our benefits and perks on our UK Benefits page.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.

2. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.

3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.